The word Moto (本) in Japanese means source, origin. It is also known to represent the idea of getting at the root of something, which is distinctive of the kanji symbol itself with base character of the “tree” having the addition of emphasized “roots”.
The color red evokes power, courage, and confidence. Certain hues create a universal call to action. In a variety of cultures, it can present itself as luxury, prosperity, good luck, energy, or sacred soul.
Our methodology thrives at the seat of minimalistic presence and clean design. This practice correlates closely with the Japanese concept of Wabi-Sabi, summarized as “wisdom in natural simplicity.” Rather than focusing on superficial appearance, it celebrates the aesthetic ideal of paring away what is unnecessary and knowing when to stop.
Moto.Red embodies these powerful realms to make manifest the lifeblood of creativity. Our mantra is powerful, results-driven, and client-centric design.