Ruby Rayne

Founder & Creative

Brand Strategy • Web Development • Creative Systems

Ruby operates at the intersection of creativity, consciousness, and commerce. With over two decades of experience, she has developed a consistent approach to helping talented professionals build brands that better represent their expertise.

Background

Ruby began her career in demanding creative environments, contributing to national and global campaigns while developing foundational design skills. This training in professional design and strategy taught her the discipline required to build cohesive, credible brands.

Today, she partners with conscious entrepreneurs, creative professionals, and purpose-driven leaders who are building businesses aligned with their values. Having experienced firsthand the disconnect between expertise and visibility, Ruby understands the specific challenges talented professionals face when trying to be seen and valued for their work.

Approach & Results

Ruby’s process focuses on creating alignment between a business’s internal expertise and external presentation.

Recent client projects have included:

• A software engineer whose professional brand repositioning and resume contributed to $2 million across multiple job offers.
• A chiropractor who improved lead conversion to 40% after implementing new branding and marketing efforts.
• A real estate agent who, after years in the business, secured their first listings and closings within months of their new brand and marketing launch.
• An author whose strategic rebrand and pre-launch marketing campaign resulted in 37% increased sales over their previous book’s first-year performance.
• An artist whose new brand identity and website helped achieve a 25% increase in sales within the first 12 months of launch.

These results stem from addressing every aspect of how a business presents itself to its market, extending far beyond visual aesthetics.

The process begins with strategic clarity, which involves defining what distinguishes your business and articulating your unique value proposition. With this foundation established, Ruby develops a comprehensive visual identity that projects professionalism and maintains consistency across all touchpoints, from digital platforms to printed materials.

The scope extends into operational systems. Ruby develops the frameworks that guide client interactions: email sequences that nurture prospects, consultation processes that establish expertise, and onboarding systems that set professional standards. She also implements the automations and workflows that ensure brand consistency as the business scales.

This comprehensive approach delivers more than updated visuals. It provides a complete system for how your business operates, communicates, and engages with its market. The outcome is a brand that actively supports business growth, attracting qualified clients and justifying premium positioning.

Philosophy

Ruby views brands as living systems — each with unique characteristics that need to be understood and expressed authentically. Her methodology combines strategic planning with careful listening, creating brands that connect with their intended audiences.

This philosophy extends to her own ventures, including a coaching practice and sustainable pet product company, which serve as ongoing laboratories for testing business and branding approaches.

Working Together

Clients describe Ruby as supportive, collaborative, inspirational, and direct. She respects their vision while providing honest strategic input. Her structured process includes clear timelines and defined deliverables, while allowing flexibility for the creative development necessary for authentic brand expression.

Ruby’s commitment to ethical business practices, sustainable design, and inclusive entrepreneurship shapes every aspect of Moto.Red’s approach.

Start a Conversation

If you’re ready to build a brand that truly represents your expertise and attracts clients who value your worth, Ruby invites you to begin the conversation.