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Strategic Content Evolution Task List

Transform your monthly partnership hours into measurable website improvements.

As a Brand Evolution Support partner, you have dedicated monthly capacity to keep your website dynamic and competitive. Each task below represents a strategic evolution – a purposeful enhancement designed to drive engagement, improve conversions, or strengthen your digital presence.

How to Use This List:

• Review the task categories to identify your current needs
• Note which updates would most benefit your business this month
• Book your monthly hours and specify which tasks you’d like completed
• We’ll handle all technical details while maintaining your brand standards

Remember: Unused monthly evolutions don’t roll over. Consistent updates compound over time. Book your hours early each month to maintain momentum. All tasks booked in the month will be honored!

Understanding Task Credits

Task credits scale with complexity. Several quick updates can be bundled into 1 credit. Most standard updates take 1–2 credits. Larger or interconnected changes may require 3 or more credits.

Quick tasks (bundle 2–3 for 1 credit):

• Updating a phone number, email, or address
• Changing office hours or holiday hours
• Fixing a typo or broken link
• Updating a single date, price, or line of copy
• Swapping out one image
• Adding a short testimonial (under 50 words)
• Updating copyright year

Standard tasks (usually 1–2 credits):

• Publishing a blog post or article you provide
• Refreshing page copy (up to 500 words)
• Adding a portfolio item with images and description
• Creating or reorganizing a menu or navigation item
• Adjusting or improving a contact form
• Uploading up to 10 images in a gallery
• SEO updates for 3–5 pages (titles, meta descriptions, alt text)

Complex tasks (typically 3+ credits):

• Creating a new page with layout, content blocks, and navigation updates
• Designing and integrating homepage calls-to-action for a new service
• Extensive restructuring of content across multiple pages
• Updating or reformatting digital downloads and resource libraries
• Major form improvements with multiple new fields, routing, or automations
• Plugin troubleshooting beyond minor fixes
• Implementing new functionality or interconnected features

Maximum value: Bundle simple updates together, use credits on meaningful improvements each month, and plan ahead for complex multi-credit projects. Every credit is optimized for efficiency so your site continues to grow in alignment with your brand.

Most Commonly Requested Tasks

For ambitious brands committed to market leadership. Transform your creative vision into measurable business impact.

Content & Writing Updates

Keep your website’s written content fresh, accurate, and engaging with regular updates to pages, posts, and descriptions.

• Publish Blog Post or Article – Format and publish your provided content with proper SEO
• Update Page Content – Refresh outdated text on any page (up to 500 words)
• Add Team Member Bio – Create new staff profile with photo and information
• Add Portfolio Item – Upload new work samples with descriptions and images
• Add or Update FAQ – Create new frequently asked questions with answers
• Update Service Descriptions – Revise descriptions for up to 3 services or products

Images & Visual Elements

Maintain a professional, visually appealing website with updated graphics, photos, and visual content.

• Update Image Gallery – Add up to 10 new images with proper formatting
• Refresh Homepage Banner – Swap out main hero image or banner graphic
• Replace Outdated Graphics – Update up to 5 old images across your site
• Seasonal Content Swap – Change imagery for holidays or seasons

Website Navigation & Structure

Ensure visitors can easily find what they need with clear navigation and well-organized content.

• Menu Updates – Add or reorganize navigation menu items
• Footer Updates – Modify contact info, hours, or links in footer
• Internal Linking – Connect related pages for better navigation
• Spacing & Alignment Fixes – Correct layout issues and inconsistent spacing
• List Reformatting – Convert text blocks into easy-to-read bullet points

Business Information

Keep essential business details current across your entire website.

• Hours & Location Updates – Change business hours or address information
• Contact Information – Update phone numbers or email addresses
• Add Testimonials – Post new client reviews with proper formatting
• Table Updates – Refresh pricing tables or comparison charts
• Copyright Updates – Update copyright dates and legal notices

Marketing & Promotions

Support your marketing efforts with timely promotional updates and event information.

• Announcement Banners – Create temporary banners for sales or news
• Event Listings – Add single events with registration details
• Special Offers – Update promotional codes and offer terms
• Holiday Hours – Post temporary schedule changes
• Social Media Promo Updates – Add a post from social media to website, update social feed widgets or sharing buttons

Technical Maintenance

Address technical issues quickly to keep your site running smoothly.

• Broken Link Repair – Fix up to 5 broken links
• Mobile Display Fixes – Correct elements not showing properly on phones
• Contact Form Adjustments – Modify form fields or routing
• Plugin Troubleshooting – Resolve minor plugin conflicts
• SEO Updates – Optimize meta descriptions for up to 5 pages
• Alt Text Updates – Add missing image descriptions for accessibility

Documents & Resources

Manage downloadable content and resources for your visitors.

• PDF Uploads – Add downloadable documents with secure links
• Resource Library Updates – Organize and update download sections
• Privacy Policy Updates – Refresh legal documents with current information