About

Our Story

The word Moto (本) in Japanese means source, origin. It is also known to represent the idea of getting at the root of something, which is distinctive of the kanji symbol itself with base character of the “tree” having the addition of emphasized “roots.”

The color red evokes power, courage, and confidence. Certain hues create a universal call to action. In a variety of cultures, it can present itself as luxury, prosperity, good luck, energy, or sacred soul.

Our methodology thrives at the seat of minimalistic presence and clean design. This practice correlates closely with the Japanese concept of Wabi-Sabi, summarized as “wisdom in natural simplicity.” Rather than focusing on superficial appearance, it celebrates the aesthetic ideal of paring away what is unnecessary and knowing when to stop.

Moto.Red embodies these powerful realms to make manifest the lifeblood of creativity. Our mantra is powerful, results-driven, and client-centric design.

Ruby Rayne

Founder • Creative Director • Intuitive

Ruby Rayne is a multidisciplinary designer, photographer, strategy coach, and founder of Moto.Red Design House LLC, a brand, web design, and marketing company operating in Washington State.

Ruby has helped hundreds of clients develop and promote their high calibre products, life-changing services, and award-winning talent. She continues to support entrepreneurs and industry leaders to establish, elevate, and empower their brands to do more and serve greater through Moto.Red’s Truth in Advertising strategy. Her client work has been featured in Garden Design Magazine, The Seattle Times, Seattle Magazine, Best of Houzz, and Landscape Architecture Magazine.

Ruby lives and plays in Kenmore, Washington. When not designing for the future power players, Ruby can be found socializing at art walks and dinner parties.

KEYS: Brand + Identity Design, Brand Management, Product Management, Product Development + Strategy, Print Design, Marketing, Web Design, UX+UI Design, Visual Design, Copywriting, and Photography.