Brand Identity Package

Position Your Brand with Purpose, Power, and Precision

Price $15,000 | Sale $5,000

Brands Are Living Systems

Your brand is more than a logo. It is the heart of how your business is experienced, remembered, and trusted. At Moto.Red, we design brand identities that do more than look good. We design to align. We help you express the truth of who you are, where you’re going, and why it matters. This means your audience feels an instant connection to what you have to offer. We offer timeless brand architecture designed to evolve with you and amplify your voice in a crowded world.

What You’re Investing In

This package builds a complete brand system from the ground up—or revitalizes an outdated identity with refined clarity and cohesion. Through deep listening, strategic insight, and design excellence, we help you own your space and show up with presence, confidence, and consistency.

You’re not just getting visual assets. You’re getting a strategic foundation that communicates your mission, values, and unique position in the marketplace. Every element is crafted to work together seamlessly, ensuring your brand speaks with one clear, compelling voice across all touchpoints.

Who It’s For

• Startups preparing to launch with intention and clarity
• Solo founders seeking to elevate their professional presence
• Organizations rebranding for deeper connection and impact
• Creatives and coaches tired of DIY chaos and visual disconnect
• Mission-driven businesses ready to look as legitimate and powerful as their vision

If your audience has grown, but your branding hasn’t, then this is your next step.

What’s Included

Strategy Development

• Brand clarity session to define mission, vision, values, and positioning
• Market analysis and audience profiling
• Competitive landscape evaluation
• Brand personality and tone development

Visual Identity Suite

• Primary logo design with up to 4 alternate layouts (horizontal, stacked, icon, watermark)
• Custom color palette aligned with brand psychology
• Typography selection and font pairings
• Visual style guide and usage guidelines
• All files delivered in high-resolution formats (PNG, JPG, PDF, EPS, AI, SVG)

Essential Collateral

• Business card design (front and back)
• Letterhead (Word Doc, Canva, Google Doc)
• Marketing One-Sheet (Choose a Flyer, Postcard, or Brochure)
• Email signature template (HTML and plain text)

Messaging & Content Support

• Brand messaging framework and positioning statements
• Tagline development and refinement
• Biography copywriting (synopsis story)
• 20 content ideas tailored to your brand voice

Timeline & Process

Typical Timeline: 8 – 16 weeks from project kickoff to final delivery

Our Collaborative Process:

1. Discovery & Strategy: Deep-dive session, research, and strategic foundation
2. Concept Development: Initial design concepts and creative exploration
3. Refinement: Feedback integration and design polish
4. Expansion: Collateral creation and system build-out
5. Delivery & Training: Final files, brand guide, and implementation support

Weekly or bi-weekly check-ins ensure alignment throughout the process. You’ll have full visibility into progress, with structured feedback rounds to refine the work.

Why Moto.Red

• Expert Design Meets Deep Strategy: Over 20 years crafting brands for Fortune 500s and mission-driven startups alike
• Human-Centered Process: We listen, reflect, and guide—not just design. This is a true partnership
• Clean, Scalable Systems: Built to grow with you, not box you in or become outdated
• High-Touch Experience: Direct access to your designer, not a faceless team or junior staff
• Values-Aligned: Woman-owned, sustainability-minded, and committed to ethical design
• Results-Driven: Featured work in major publications and proven client success

Ready to Begin?

Your brand deserves more than a quick fix—it deserves a foundation built on strategy, soul, and excellence. Let’s create an identity system that speaks for you, grows with you, and connects with the people who need you most.

Start With a Design Strategy Session