Caitlin Leigh

Brand identity, website, collateral, and full book publication for an author, Reiki Master, and Light Language artist bringing a multidisciplinary spiritual practice into one coherent voice.

Purple-blue gradient business card mockup with portrait and gold logo
Client

Caitlin Leigh

Industry

Spirituality

Timeline

2023

Domain

Caitlin-Leigh.com

Location

Washington, USA

Caitlin Leigh is an author, Reiki Master, Graced Practitioner, and artist whose work moves across healing, poetry, and spiritual guidance. She holds a Master of Arts in Transpersonal Psychology from Sofia University and has authored eight spiritually inspired poetry books. Her practice offers Graced Healing, Distance Reiki, Rahanni Celestial Healing, and Spiritual Guidance, and she teaches as a certified Light Language artist on Insight Timer to a global following.

Caitlin arrived with five published poetry books, three active healing modalities, and a sixth book ready to enter the world. Her offerings were deep and her catalogue was full, yet none of it yet spoke in the same visual voice. The engagement built that voice from the ground up: a complete brand identity, a responsive Wix website, print collateral, and the full trade-publishing treatment for her sixth poetry collection, She Sparkles: Finding God Through Greed, released on Amazon in paperback and Kindle.

Amazon KDP Publishing Book Editing Book Formatting Brand Identity Design Business Consulting Copywriting Domain Registration Foreword Writing Marketing Collateral Portrait Photography Pricing Strategy Website Design Website Development
Caitlin Leigh logo on vibrant blue-purple-gold gradient with golden abstract swirl
#FFCC5B

Sacred Gold

PMS 115 C

#D351A4

Celestial Magenta

PMS 2395 C

#9973D4

Amethyst

PMS 2655 C

#6E86F6

Periwinkle

PMS 2716 C

#7BFDFE

Celestial Cyan

PMS 318 C*

7BFDFE → FFCC5B

Iridescent

Gradient

A Mark Drawn from Light Language.

Caitlin channels Light Language, a form of sacred communication that bypasses the rational mind and speaks directly to the body. Her mark carries the same logic. A flowing, continuous line that loops, spirals, and expands outward. It reads at once as a signature, a symbol, and a transmission, with no hard start and no hard stop. It moves the way her work moves. The iridescent gradient treatment, shifting from teal through violet to gold, mirrors the full spectrum of her healing practice. Primary, monogram, stacked, and single-color versions carry the mark from the book spine to the homepage to the foil-stamped card without losing its breath. The typeface is Avenir Roman, set in tracked capitals, chosen for its clean geometry and quiet authority.

Colorful life coach and Reiki author website mockups with services, publications, and book covers.

A Digital Home That Holds Space.

Caitlin’s Wix site was designed and built from the ground up as her primary digital home. Every page, from the homepage through the services section to the publications library, carries a unified voice in copy, structure, and style. Plainspoken service pages describe each modality without jargon, so a first-time visitor understands what Graced Healing, Distance Reiki, and Spiritual Guidance each offer before the decision to book.

Scheduling was integrated directly into the site with a clear Zoom onboarding flow, shortening the distance between reading her poetry and sitting with her in session. The full poetry catalogue lives on the site with direct links to purchase on Amazon, giving every visitor a complete picture of her body of work in one place.

A brand to represent the heart of the healer.

Caitlin launched with a complete visual identity, a fully built website, a suite of print and digital collateral, a published poetry book, and a foreword opening the collection. One book became six books under one voice. Three healing modalities became a coherent practice with plainspoken pages and integrated booking.

Caitlin Leigh, Author and Healer

"Ruby perfectly incorporated my feedback and Light Language inspiration into my branding. The result is magical. My brand radiates love and light, just as I had envisioned. I am beyond thrilled!"

Caitlin Leigh · Author and Healer · 2023

Master of Arts

Transpersonal Psychology, Sofia University

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United States

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