Caitlin Leigh
PROJECT YEAR | 2023
About Our Client
Caitlin Leigh is an accomplished author, Reiki Master, Graced Practitioner, and artist dedicated to helping clients achieve healing, growth, and spiritual transformation. Holding a Master’s degree in Transpersonal Psychology, Caitlin has authored six spiritually inspired poetry books and offers holistic services, including Graced Healing, Distance Reiki, and Spiritual Guidance. Her mission is to guide individuals toward embracing their potential, cultivating inner peace, and fostering self-awareness through spiritual growth.
Challenge
Caitlin’s challenge was to unify her diverse offerings while balancing her professional services with her deeply personal journey of healing and growth. The project required creating a brand that captured the emotional depth of her work, resonated with her audience, and enhanced her marketability. Furthermore, her book, She Sparkles (2023), needed to be formatted to industry publishing standards without compromising its artistic and intimate qualities.
Outcome
The project resulted in a professional, cohesive brand identity that authentically reflects Caitlin’s spiritual mission and creative talents. The updated website enhanced user engagement and provided clear pathways for visitors to access her services and publications. She Sparkles was successfully published on Amazon in both paperback and eBook formats, amplifying Caitlin’s artistic voice and personal story. The comprehensive digital and branding solutions empowered Caitlin to build stronger connections with her audience and expand her reach as a spiritual guide and author.
Project Overview
This project focused on establishing a cohesive brand and robust digital presence that reflected Caitlin’s multifaceted expertise and the transformative nature of her offerings. Key deliverables included a responsive website design, impactful marketing collateral, an elevated visual brand identity, a streamlined client booking system, professional portrait photography (for author branding and social media content), and formatting her poetry book, She Sparkles, for both print and digital publication via Amazon KDP.
Direction
The project began by reimagining Caitlin’s visual identity to highlight her mission of empowerment and spiritual healing. A calming and ethereal aesthetic was incorporated across all branding materials to unify her services and creative work. The responsive website was designed with a user-first approach, ensuring intuitive navigation to explore Caitlin’s services, publications, and philosophies. For She Sparkles, meticulous attention was given to formatting, typography, and layout to meet Amazon KDP standards for both paperback and eBook formats.
Contributions
- Brand Identity Design
- Website Design and Development
- Poetry Book Formatting for Print and eBook (Amazon KDP)
- Copywriting, Editing, and Book Foreword Writing
- Marketing Collateral Creation
- Portrait Photography
- Business Consulting
Brand Identity
The brand identity for Caitlin Leigh was crafted to encapsulate her vision of spiritual transformation and healing. Drawing inspiration from her Light Language work, the logo design is a flowing and intricate representation of interconnectedness, symbolizing growth, peace, and energy alignment. The color palette, a harmonious gradient of purples, blues, and golds, evokes a sense of calm and spiritual awakening, reinforcing Caitlin’s mission to inspire personal growth and healing. Every design element, from the typography to the logo’s fluid lines, was thoughtfully chosen to resonate with Caitlin’s offerings and to create a cohesive visual experience across all platforms.
Caitlin Leigh
Founder | Caitlin Leigh
Ruby perfectly incorporated my feedback and Light Language inspiration into my branding. The result is magical—my brand radiates love and light, just as I had envisioned. I am beyond thrilled!
Website Design & Development
Caitlin’s website was designed to be both visually captivating and functionally intuitive, ensuring her audience could easily explore her services, publications, and philosophy. The layout reflects Caitlin’s serene and transformative energy, with smooth navigation and well-structured content that invites visitors to engage deeply with her work. The integration of video, service details, and publication features provides an immersive experience, while the responsive design ensures seamless usability across devices. Every element—from the homepage to the booking system—was meticulously tailored to reflect Caitlin’s mission of empowering individuals through spiritual healing and artistic expression.
Collateral Design
To extend Caitlin’s brand into tangible touchpoints, a suite of marketing collateral was created, including business cards and gift certificates. These materials align perfectly with her visual identity, featuring her signature color gradients, flowing logo design, and clear typography. The business cards offer a professional yet approachable look, serving as a compact extension of her brand, while the gift certificates are designed to inspire and delight recipients, incorporating vibrant visuals and practical details such as QR codes for seamless booking. These collateral pieces not only reinforce Caitlin’s branding but also elevate the overall client experience by making her services more accessible and engaging.
Book Formatting
The layout was designed to create a balanced and engaging reading experience, carefully focusing on margins, typefaces, headers, and page breaks. Each poem was thoughtfully arranged to ensure clarity and flow, whether spanning a single page, multiple pages, or combining shorter pieces on one page.
The finalized design met Amazon KDP standards for paperback and digital formats, showcasing a polished and professional product. Readers have praised the book’s contents, accessible presentation, and flow.
Ruby Rayne was asked to author the foreword for “She Sparkles,” offering an insightful introduction contextualizing Caitlin Leigh’s spirit and work.
Forward
This is an open love letter to my close friend, who has been a light in my life from the moment she came into it. If you ask me what stands out most about Caitlin, it is her vulnerability and courage. She is willing to expose her raw emotions, learn from her struggles, and continually embark on a journey of self-discovery and self-love. In these pages, Caitlin explores her meaningful milestones with such transparency that it gives us a view into her moment-to-moment awakenings and revelations. At her darkest moments, she finds herself honing her gratitude for her pain, and those experiences she feels are helping her rise like a phoenix into the cosmos to dance with her soul. She is always seeking that elusive, powerful, romantic love that she has dreamed of since her youth while allowing herself to ground in the awareness that the relationship with her soul may be the kindred spirit she has always sought. This is such a beautiful dive into the mind of an Angel who has found themselves in another dimension and rediscovering their own wings. All of Caitlin’s books have been profound in their own right, as they are written in various phases of her growth — you can see her rising from the ashes to the stars. It’s impressive how she transforms her personal experiences into lessons and insights, inviting all of us along on her journey. If you are seeking a kindred spirit to light a path, this is the book you may have been longing for.
Ruby Rayne
Author of Sacred Rose Oracle Deck
Ready to Start?
This project highlighted the transformative power of thoughtful branding, design, and digital strategy in creating a cohesive and inspiring presence for Caitlin Leigh’s multifaceted offerings. The result was a polished and authentic brand experience that resonated with her audience and amplified her impact. Are you ready to elevate your brand and connect meaningfully with your audience? Let’s collaborate to bring your vision to life.
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