Caitlin Leigh
Brand identity, website, collateral, and full book publication for an author, Reiki Master, and Light Language artist bringing a multidisciplinary spiritual practice into one coherent voice.
Caitlin arrived with five published poetry books, three active healing modalities, and a sixth book ready to enter the world. Her offerings were deep and her catalogue was full, yet none of it yet spoke in the same visual voice. The engagement built that voice from the ground up: a complete brand identity, a responsive Wix website, print collateral, and the full trade-publishing treatment for her sixth poetry collection, She Sparkles: Finding God Through Greed, released on Amazon in paperback and Kindle.
Sacred Gold
PMS 115 C
Celestial Magenta
PMS 2395 C
Amethyst
PMS 2655 C
Periwinkle
PMS 2716 C
Celestial Cyan
PMS 318 C*
Iridescent
Gradient
A Mark Drawn from Light Language.
Caitlin channels Light Language, a form of sacred communication that bypasses the rational mind and speaks directly to the body. Her mark carries the same logic. A flowing, continuous line that loops, spirals, and expands outward. It reads at once as a signature, a symbol, and a transmission, with no hard start and no hard stop. It moves the way her work moves. The iridescent gradient treatment, shifting from teal through violet to gold, mirrors the full spectrum of her healing practice. Primary, monogram, stacked, and single-color versions carry the mark from the book spine to the homepage to the foil-stamped card without losing its breath. The typeface is Avenir Roman, set in tracked capitals, chosen for its clean geometry and quiet authority.
A Digital Home That Holds Space.
Caitlin’s Wix site was designed and built from the ground up as her primary digital home. Every page, from the homepage through the services section to the publications library, carries a unified voice in copy, structure, and style. Plainspoken service pages describe each modality without jargon, so a first-time visitor understands what Graced Healing, Distance Reiki, and Spiritual Guidance each offer before the decision to book.
Scheduling was integrated directly into the site with a clear Zoom onboarding flow, shortening the distance between reading her poetry and sitting with her in session. The full poetry catalogue lives on the site with direct links to purchase on Amazon, giving every visitor a complete picture of her body of work in one place.
A brand to represent the heart of the healer.
Caitlin launched with a complete visual identity, a fully built website, a suite of print and digital collateral, a published poetry book, and a foreword opening the collection. One book became six books under one voice. Three healing modalities became a coherent practice with plainspoken pages and integrated booking.
"Ruby perfectly incorporated my feedback and Light Language inspiration into my branding. The result is magical. My brand radiates love and light, just as I had envisioned. I am beyond thrilled!"
Caitlin Leigh · Author and Healer · 2023
Master of Arts
Moto.Red
Postal Parcel Box
720 Seneca St Ste 107 #296
Seattle, Washington 98101
United States
Voicemail • SMS
425 • 310 • 2560
Session Availability
Tues • Wed • Thurs
2 PM - 11 PM Pacific
SERVICES
Brand Identity
Website Design
Event Presence
Packaging Design
Product Design
Systems Design
Strategic Coaching
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