Project Overview

The primary goal was to create a cohesive brand identity and design assets that reflected Elite Chiropractic Northwest’s mission while establishing trust and professionalism. This project included branding, marketing collateral, and environmental design to engage audiences and improve operational efficiency.

Direction

The solution began with creating a modern visual identity inspired by the Pacific Northwest. Calming gradients of blue and aqua were incorporated to evoke trust and tranquility. Key deliverables included redesigned logos, informational brochures, and UC (Upper Cervical) patient materials that demystified healthcare practices and drove engagement. Additionally, efficient vendor management ensured the smooth installation of A-frame signage and storefront window graphics to bolster local visibility.

Contributions

• Branding and Visual Identity Design
• Brand Strategy Consulting
• Brochure and Marketing Collateral Design
• Copywriting and Content Creation
• Digital Asset Creation
• Storefront Window Graphics and A-Frame Boards
• Vendor Coordination for Print and Installation

Brand Identity

The brand identity for Elite Chiropractic Northwest was designed to reflect the clinic’s mission of precision, healing, and patient-centered care. Drawing inspiration from the Pacific Northwest’s natural beauty, the logo incorporated stylized mountain imagery and gradients of blue and aqua to evoke professionalism, tranquility, and trust. Typography choices ensured modernity and clarity, aligning with the clinic’s expertise and commitment to trustworthiness. This cohesive identity was seamlessly integrated into all marketing collateral, environmental graphics, and digital assets, ensuring a unified and professional presence across platforms.

Debbie Cotten

Founder | Elite Chiropractic NW

Collateral Design

The UC postcard, UC poster, Acrobat PDF stamps, and informational brochures were created to educate, market, and convert potential patients. Each piece was designed with clarity and visual appeal to effectively engage audiences and encourage service adoption.

The UC (Upper Cervical) design introduced patients to a health scoring system that assessed key indicators within their bodies, helping identify core systemic issues. Visual score markers on male and female body illustrations made the concept relatable and actionable, supported by a clear call to action encouraging consultations.

Acrobat PDF stamps were designed for administrative efficiency, presenting clinic details in a visually cohesive format that could be quickly applied to documents. These stamps streamlined repetitive tasks while maintaining brand consistency.

The informational brochure provided an accessible introduction to Upper Cervical Chiropractic care, highlighting its importance and relevance to various patient needs. It explained Elite Chiropractic’s specialization in Upper Cervical care, the distinct advantages of the Blair Upper Cervical technique, and why this approach sets the clinic apart.