Stellar Directive

Danielle Jimenez is a Certified Master Hypnotist trained at the HMI College of Hypnotherapy, offering hypnosis, dreamwork, past life regression, future progression, distance Reiki, and soul card readings to clients in Littleton, Colorado and virtually worldwide.

When she came to Moto.Red, she had already laid the groundwork: a logo with personal meaning created by a close friend, foundational brand colors, professional photos, and a Wix website she had built herself. What she needed was a partner to refine what existed, fill in the gaps, and help shape the business structure and systems to turn her practice into one capable of growth.

We honored and rebuilt the original logo in Illustrator, preserving its emotional foundation while producing a full system of logo variations. A complete celestial identity was built around it.

The Wix website was redesigned and rewritten from the ground up, with every word of copy crafted alongside the layout to guide visitors naturally from discovery to booking.

Acuity Scheduling replaced the existing booking workflow with a fully branded system: custom graphics, service-specific email templates, and automated sequences that now handle client communication from confirmation to follow-up without intervention.

From there, the brand expanded into the Dream Oracle Deck, moon affirmation social campaigns, print collateral, gift cards, event worksheets for her Dream Share Circle, vehicle graphics, email marketing programs, and a Google Business listing.

Stellar Directive went from a self-built foundation to a fully realized, revenue-generating practice with a brand her clients consistently praise.

A celestial mark, honored and elevated.

The original logo carried personal significance. Rather than starting over, the mark was studied, redrawn by hand in Illustrator, and rebuilt to professional production standards while preserving the elements that mattered most. Multiple emblem variations, marks, and a wordmark were developed for full flexibility across web, print, social, and environmental applications.

Tones that hold space for transformation.

The palette moves from soft blush through warm dusty rose to deep charcoal. Each stop reflects the dual nature of the practice: tender and transformative. A clean silver grey provides breathing room and supports legibility across all touchpoints. All colors were specified in Pantone and hexadecimal values for consistent reproduction.

Every surface carries the brand.

Business cards, postcards, gift cards, Dream Share Circle event worksheets, and vehicle graphics extend the celestial identity into every physical context where the brand shows up. Each piece was designed with production-ready source files and web-optimized exports for maximum flexibility.

An online presence designed to guide and convert.

The Wix website was rebuilt from the ground up with one objective: to turn visitors into booked clients. Every page was written and designed in tandem so that copy and layout reinforce each other at every scroll. Custom photo retouching, branded background elements, and curated stock imagery create an atmosphere consistent with the transformative experience Danielle delivers in person.

A front desk assistant on autopilot.

Acuity Scheduling replaced the existing booking workflow with a system that reflects the practice’s quality. Branded banners, service-specific graphics, and custom HTML email templates were built for every appointment type. Confirmations, follow-up sequences, automated service delivery notifications, and promotional campaigns all carry the Stellar Directive identity and voice from first click to post-session follow-up.

A voice that stays with the client.

A full email marketing system was developed with branded headers for each service category, custom graphics for promotions and seasonal campaigns, and a library of professionally written templates covering client follow-ups, gift card programs, and gratitude offers. Every email reinforces the brand experience and keeps Stellar Directive present long after the session ends.

Products designed to extend the practice.

The Dream Oracle Deck was designed as both a physical product and a digital engagement tool. Custom card illustrations, social media formats, and moon affirmation story templates give the brand a consistent presence across platforms. A branded gift card system, seasonal promotional campaigns, and a referral program round out a product ecosystem that generates revenue and strengthens client relationships between sessions.

From self-built foundation to fully realized practice.

We launched Stellar Directive as a fully realized wellness brand with a coherent identity, a professional website, and the systems to support real growth. What started as a self-built foundation has grown into a practice that operates, serves, and communicates at the level Danielle’s work deserves.